IntroductionIn today’s data-driven world, business analysts rely heavily on tools that simplify data analysis and decision-making. Excel and Google Sheets remain two of the most versatile and widely used platforms for managing, analyzing, and visualizing data. Mastering key functions and…
Category: business basics
Excel and Google Sheets formulas and functions for marketers: 30 must-know tools
Excel and Google Sheets are essential tools for marketers, offering powerful functions to manage, analyze, and visualize data. Whether you’re tracking campaign performance, calculating ROI, or cleaning up datasets, mastering these formulas and functions can save you time and improve…
What is ROI: definition, formula, practical cases
ROI (Return on Investment) is a key performance indicator used to evaluate the profitability or benefits of investments. ROI helps companies determine how effectively resources are spent and whether to continue or stop investing in certain projects or activities. What…